Shame on Susan G. Komen – KFC’s Pink Buckets are for Profits, not Breast Cancer

Ok, so since I don’t watch TV, I am sometimes a tad behind on the latest marketing travesties. But thanks to free TV on Jet Blue airlines, I can catch up. So while traveling last week I saw the KFC ads asking me to support the breast cancer cause by purchasing a bucket of chicken. It was then I realized what I miss most about TV: the outrage.

Here’s the deal: For every pink bucket of cancer-promoting, heart-clogging, animal-torturing fried chicken you purchase, KFC will donate a whopping 50 cents to Susan G. Komen for the Cure. Even more disgusting, as the Komen website explains: “Names of breast cancer survivors and those who have lost their battle with breast cancer will be listed on the sides of the bucket.” (Is that kind of like a war memorial?)

So I was happy this morning to sign Breast Cancer Action’s petition to ask both KFC and Susan G. Komen to stop “pinkwashing” — Breast Cancer Action’s term for exploiting breast cancer victims in the name of charity. For the complete pinkwashing treatment, you really must visit KFC’s Buckets for the Cure.

Then came back this lame reply from Margo Lucero, Susan G. Komen’s director of  “Global Corporate Relations” (a bad sign right there), which first simply repeats the verbiage already on the org’s website:

Thank you for your e-mail to Susan G. Komen for the Cure® – we do appreciate you taking the time to tell us how you feel about this partnership. You should know that our partnership with KFC is designed to help reach millions of women we might not otherwise reach with breast health education and awareness messages which we consider critical to our mission. This additional outreach is made possible through KFC’s 5,300 restaurants (about 900 of them in communities not yet served by a Komen Affiliate). This partnership also helps us to generate funding toward the nearly $1.5 billion in research and community programs that Komen has funded over 30 years – programs that are literally saving women’s lives through better treatments and early detection.

Next comes the excuses, and the troubling framing of food choices being a matter of personal responsibility, not to mention giving KFC props for providing “healthy” choices and nutrition “advice.” (!)

Our partnership focuses on healthy options at KFC – grilled chicken and vegetables, for example. Ultimately, we believe that the decision to maintain a well-balanced diet lies in the hands of the consumer. KFC provides tools to make those choices, by providing a healthy choice menu and advice on its Web site on how consumers can limit fat and calorie consumption in its products.

In other words, we need the cash, so leave us alone. But KFC has the most to gain out of this arrangement. In addition to positive PR, the campaign will of course encourage more purchases, and 50 cents a bucket is well, just a drop in the bucket. Meanwhile, KFC’s parent company, Yum Brands posted an impressive 10 percent increase in profits in the first quarter while revenue topped $2 billion.

You can sign Breast Cancer Action’s petition here and find them on Facebook here.

5 Responses to “Shame on Susan G. Komen – KFC’s Pink Buckets are for Profits, not Breast Cancer”

  1. Scott says:

    Eventually we will realize that all of these organizations, Susan G Komen, American Heart Association, et al, are not interested in the actual cure…which is for the most part prevention…they only wish to maintain their organization through whatever dollar means possible..like KFC. If the cure were ever "found"; which I must state again is PREVENTION; they would have to disband and find something else to do with their life. Count me in on trying to give Komen the clue that is is the pink bucket in the kitchen with the fork…but they're not actually playing that game right now.

  2. Ah ha! I found it! says:

    Per the KFC site accessed on 4-15-10: For every pink bucket KFC donates $0.50; so far $105,200 has been raised and the goal is 8.5 million

    That means 210,400 pink buckets have been sold already; KFC wants to sell 17 million (they’re at 1.2% goal)

    According to the helpful employee in Sac,CA that I called, each pink bucket contains: 2 breasts, 2 wings, 3 legs and 3 thighs (1200 calories, 3,360 mg sodium)

    Per piece:

    Grilled Wing 80 kcal 230 mg Na Grilled Breast 190 kcal 550 mg Na Grilled Drumstk. 70 kcal 250 mg Na
    Grilled Thigh 150 kcal 350 mg Na

    So to date, in support of Susan G Komen breast cancer research…..252,480,000 Kcalories and 706,944,000 mg of sodium have been sold.(keep in mind thats just 1.2% of goal!!)

    Did I mention that for $19.99 it comes with: Large mashed potatoes, Large coleslaw and 4 biscuits….don’t get me started on the additional Kcal and Salt from those items. Thank goodness its all in the name of cancer research.

    I also received a fabulously bland response from KFC after submitted my objection.

  3. Crisi, RD says:

    It just drives me crazy how they try to make it sound healthy. Here's a quote from the response I got from Komen after signing the letter"

    "You may not be aware, but you can enjoy a two-piece Kentucky Grilled Chicken meal with two vegetables for about 370 calories. Besides being a great-tasting product, that is a wonderful option for people who are counting calories, for whatever reason."
    What about all of the sodium in that grilled chicken?

  4. Crisi, RD says:

    It just drives me crazy how they try to make it sound healthy. Here's a quote from the response I got from Komen after signing the letter"

    "You may not be aware, but you can enjoy a two-piece Kentucky Grilled Chicken meal with two vegetables for about 370 calories. Besides being a great-tasting product, that is a wonderful option for people who are counting calories, for whatever reason."
    What about all of the sodium in that grilled chicken?

  5. buy viagra says:

    I really like your blog hope to get to know more about the topic
    viagra online
    generic viagra
    thanks

Leave a Reply

 

Join Email List

Speaking Requests

Media Requests

Contact Michele Simon: michele@eatdrinkpolitics.com

Archives

  • 2016 (4)
  • 2015 (20)
  • 2014 (41)
  • 2013 (67)
  • 2012 (70)
  • 2011 (53)
  • 2010 (49)