Comments on: Why are healthy food advocates stumping for Pepsi? http://www.eatdrinkpolitics.com/2010/09/20/why-are-healthy-food-advocates-stumping-for-pepsi/ Michele Simon has been writing and speaking about food politics and food industry marketing and lobbying tactics since 1996. Fri, 01 Jul 2016 15:31:47 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Athletes Eating Badly « Know Thy Health http://www.eatdrinkpolitics.com/2010/09/20/why-are-healthy-food-advocates-stumping-for-pepsi/#comment-264 Athletes Eating Badly « Know Thy Health Fri, 25 Mar 2011 14:06:24 +0000 http://msimon.dsdinteractive.com/?p=100#comment-264 [...] options,” most of us don’t choose them – or that promoting health initiatives, such as PespiCo does, doesn’t change the fact that what they overwhelmingly sell is stuff that makes us less [...]

]]> By: Jane http://www.eatdrinkpolitics.com/2010/09/20/why-are-healthy-food-advocates-stumping-for-pepsi/#comment-263 Jane Wed, 27 Oct 2010 17:04:46 +0000 http://msimon.dsdinteractive.com/?p=100#comment-263 Reply to Liz Snyder.
Kellogg DID sponsor such a grant program just last year. It was called Plant-a-Seed. Our middle school won a new sports field because our community sent the most newcomers to Kellogg's website to vote for us. Parents threw a breakfast celebration. A notice went out to the PTA "It's BYOFF (Bring Your Own Frosted Flakes!); or if you prefer, for a small donation we'll have limited FF's, milk, etc." The contest was a huge promotional event for Kellogg nationwide. There was very little objection to the crass corporate-junk-food-marketing-to-children aspect of it all.

Great blog, Michele!

Jane Welna
Takoma Park, MD

]]> By: Michele Simon http://www.eatdrinkpolitics.com/2010/09/20/why-are-healthy-food-advocates-stumping-for-pepsi/#comment-262 Michele Simon Sun, 03 Oct 2010 22:53:17 +0000 http://msimon.dsdinteractive.com/?p=100#comment-262 Sorry for late reply, been on the road. The reason I think that these groups don't realize they are promoting Pepsi more than their own cause is that they will often say things like, I don't drink Pepsi, as if that excuses it. And if they did realize it, why would they engage it?

]]> By: Anonymous http://www.eatdrinkpolitics.com/2010/09/20/why-are-healthy-food-advocates-stumping-for-pepsi/#comment-261 Anonymous Mon, 27 Sep 2010 14:02:26 +0000 http://msimon.dsdinteractive.com/?p=100#comment-261 "But what these organizations don't realize is that are really doing more to promote the Pepsi brand then they are to advance their own cause."

Michelle, what makes you think they don't realize this?

The rest of your piece is spot on.

]]> By: Liz Snyder http://www.eatdrinkpolitics.com/2010/09/20/why-are-healthy-food-advocates-stumping-for-pepsi/#comment-260 Liz Snyder Tue, 21 Sep 2010 01:44:18 +0000 http://msimon.dsdinteractive.com/?p=100#comment-260 Thanks for writing this Michelle. When I was in charge of grants for several food-related nonprofits I consciously made the decision not to apply for this grant.

It would be one thing if Pepsi set up a foundation arm (a la Kellogg), but its such a blatant marketing ploy – and pitifully small grants to boot! Imagine if Kellogg had a "Tony the Tiger" grant program that required that you promote frosted flakes on Facebook to compete for "votes"?!?

My best,

Liz Snyder
http://www.ieatreal.com

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