When McDonald’s sneezes, the media jumps. Such was the case yesterday when the company announced it was giving the Happy Meal a makeover. Well not really, but that’s how it got reported, because the media loves simple stories. But when it comes to marketing and PR by multinational corporations, nothing is ever that simple.
Archive for July, 2011
Today is the deadline to file comments with Interagency Working Group on Food Marketed to Children. Industry is fighting back hard. See Marion Nestle’s explanation here and submit your own comments here. This is what I just submitted: (I will be writing more on the industry lobbying soon.)
While I commend the IWG for recognizing that the current industry approach is a complete failure, I do not support the idea of voluntary regulations. The food and media industries have demonstrated time and time again that they cannot be trusted to protect children. The voluntary system has gotten us into this mess, so how could it possibly get us out of it? We need government to step in and do its job to protect children from corporate predatory marketing. It’s time for FTC to stop complaining that it does not have the authority to regulate and ask Congress to fix that problem. It’s also time for the smart lawyers at FTC and elsewhere to come up with feasible solutions that will stand up to First Amendment scrutiny. This can and must be done. Now, before it’s too late.
Last week, the Humane Society of the United States held an unusual press conference. The group announced an agreement with its long-time adversary, the United Egg Producers, to jointly seek federal legislation that would improve the housing conditions of egg-laying hens. As a result, HSUS is calling off its recent efforts to get ballot measures passed in Oregon and Washington State on the issue.
Continue reading at Food Safety News.
OK I admit it. I am closer to the email generation than the Facebook one. While I do have a Facebook page and I have become somewhat addicted to Twitter, I could still use some help. So if you like my work, have a passion for the politics of food, and are a whiz at all things online, I want to hear from you. I need someone who knows how to promote a blog to increase traffic and how to get more Facebook fans. You have to be willing to volunteer, at least in the short-term, and no promises for the long-term either, but who knows? The good news is that I only need a commitment of a few hours / week. To apply, please send me your resume and a short cover email that demonstrates both your skill-set and your passion. And I need someone reliable, so flakes need not apply. Thanks and please share this post with others who may be interested.