Is it Time to Define ‘Natural’?

Thanks to an increasing awareness of where food comes from and its impact on our health, shoppers are becoming more discriminating, especially when it comes to processed foods. In response, many product manufacturers, fearful of losing customers, are slapping the “natural” label on foods that are anything but.

Read rest in Functional Ingredients magazine.

One Response to “Is it Time to Define ‘Natural’?”

  1. Ali Branscombe says:

    This is a great article, I have recommended it to several colleagues and classmates! I am interested to know how the transparency in Fair Trade certifications also might fall into the “natural” or “organic” umbrella. Any thoughts?

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