Archive for May, 2014

How Food Marketers Spin Nutrition Information

I have a feature story in the current issue of Experience Life magazine. Here is how the editors introduce the article:

It’s no wonder that most of us are confused. Combine this with dubious ads from the food industry — and the fact that some media outlets may not want to alienate food companies that advertise with them — and we end up with even more muddled information. Overwhelmed, frustrated, and resigned, many of us throw up our hands and eat whatever we want. The good news, however, is that understanding where biased health information comes from can help us sift through the latest headlines and become more intelligent news consumers and smarter shoppers.

You can read the entire article here and listen to the podcast interview here.

Big Food Freaking Out Over Fed Up Movie

Am thrilled to be featured in a new powerful film by Laurie David and Katie Couric that features an all-star line-up.

If you search for “Fed Up movie” on Google, the first link you see is not the film’s website, but rather a page from the Grocery Manufacturers Association called “Fed Up Facts“. It’s a silly and desperate attempt by Big Food to respond to the star-power that has Katie Couric appearing all over the mainstream media spreading a message that the food industry doesn’t want you to hear. (GMA denies that “the food industry purposely advertises unhealthy foods to children”. It must happen by accident.)

The film really pulls no punches aiming to dispel the junk food industry’s strongest talking points: it’s all a matter of personal responsibility; we can just exercise our way to health; and we don’t need government regulation. Even Let’s Move is criticized for placing too much emphasis on physical activity and industry partnerships. But as I told the filmmakers, the first lady is in the wrong wing of the White House. (That quote didn’t make the final cut, alas. See this review saying the film lacks policy solutions, which I mostly agree with.)

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