By becoming benefit corporations, they can pursue social responsibility, not just the bottom line
In a marketplace full of greenwashing, I often scoff at the various certification programs that allow for-profit businesses to promote themselves as being sustainable or otherwise socially responsible. But a closer look at a certification dubbed B Corp suggests real promise. Companies with B Corp certification meet certain public benefit standards. The private certification is offered by a nonprofit called B Lab, which uses a point system to assess companies in the areas of governance, workers, community and the environment. Businesses that gain the certification can place the B Corp logo on its marketing materials — like the Fair Trade label for coffee. Read rest at Al Jazeera America …
