Food companies should obtain legal protection to look beyond profit

By becoming benefit corporations, they can pursue social responsibility, not just the bottom line

In a marketplace full of greenwashing, I often scoff at the various certification programs that allow for-profit businesses to promote themselves as being sustainable or otherwise socially responsible. But a closer look at a certification dubbed B Corp suggests real promise. Companies with B Corp certification meet certain public benefit standards. The private certification is offered by a nonprofit called B Lab, which uses a point system to assess companies in the areas of governance, workers, community and the environment. Businesses that gain the certification can place the B Corp logo on its marketing materials — like the Fair Trade label for coffee. Read rest at Al Jazeera America …

Leave a Reply

 

Join Email List

Speaking Requests

Media Requests

Contact Michele Simon: michele@eatdrinkpolitics.com

Archives

  • 2016 (4)
  • 2015 (20)
  • 2014 (41)
  • 2013 (67)
  • 2012 (70)
  • 2011 (53)
  • 2010 (49)