Who Should Define ‘Natural’ Food?

The natural products business is booming. By some industry estimates, retail sales topped an eye-popping $100 billion last year, with nearly 60 percent coming from food. No wonder more food marketers are labeling their products — from Pepsi to Cheetos — natural. But what does the term actually mean?

Despite the term’s popularity — or because of it — there is no official definition of “natural.” With the potential to deceive consumers, the issue is now reaching a breaking point. The proposed solutions from trade groups, lawyers and government agencies range from defining the term to suing over it to ignoring it. Some consumer-advocacy organizations are even calling for a complete ban on the use of “natural” in labeling. But such disparate approaches won’t help shoppers become any less confused and may even make the problem worse.

Read rest at Al Jazeera America ….

Leave a Reply

 

Join Email List

Speaking Requests

Media Requests

Contact Michele Simon: michele@eatdrinkpolitics.com

Archives

  • 2016 (4)
  • 2015 (20)
  • 2014 (41)
  • 2013 (67)
  • 2012 (70)
  • 2011 (53)
  • 2010 (49)