Earlier this month, the nation’s largest health charity, the Robert Wood Johnson Foundation, announced a $500 million commitment over the next decade to curb childhood obesity, adding to its previous spending of the same amount since 2007. A billion dollars over 18 years is a lot of money. But let’s place it in context: The soda lobby spent at least $100 million in five years on public relations alone, for advertising campaigns that thwart many of the policies the foundation supports. While we know that industry vastly outspends nonprofit advocacy groups on lobbying, new data reveals that spending on public relations may be even more important. Read rest at Al Jazeera America …
The food movement should learn from the propaganda industry
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Excellent work by this foundation. They are to be commended.