Caffeine and Alcohol

Not content to merely target youth with soda-like products called alcopops, several years ago, industry took things up a notch by inventing what came to be known as alcoholic energy drinks. These caffeine-laced, highly-sweetened products resulted in a public health disaster, for example, with college students showing in emergency rooms. Turns out combining a stimulant with a depressant is not such a good idea. Drinkers think they are alert from the caffeine, but the alcohol does just as much harm, maybe even more. That’s why in 2010, the Food and Drug Administration determined that caffeine in alcohol is an adulterant, forcing the products off of store shelves. (See this case study on the FDA ruling.) But the fall-out remains, with personal injury lawsuits being filed against the companies that made these dangerous products. Eat Drink Politics can provide litigation consultation and expert testimony for how certain industry members engaged in deceptive marketing, lobbied against policy change, and ignored the ample evidence of harm.

See our reports on this topic:

From Alcoholic Energy Drinks to Supersized Alcopops: A Rare Victory in Protecting Youth from Big Alcohol (2011)

Alcoholic Energy Drinks and Youth: A Dangerous Mix (2007)

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Contact Michele Simon: michele@eatdrinkpolitics.com

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