Deceptive Health Claims
Not getting enough protein? Drink a vodka martini. Need to shed a few pounds? Low-carb beer to the rescue. These are the sorts of crazy health claims some alcohol companies are making. Taking a page from the food industry, some alcohol brands (such as Skinny Girl Margarita) are being sued for deceptive marketing over phrases like “all-natural.” Our experts can help policymakers and litigators understand why such claims are not only deceptive but are also potentially dangerous, and how they can be stopped.