Deceptive Health Claims

Not getting enough protein? Drink a vodka martini. Need to shed a few pounds? Low-carb beer to the rescue. These are the sorts of crazy health claims some alcohol companies are making. Taking a page from the food industry, some alcohol brands (such as Skinny Girl Margarita) are being sued for deceptive marketing over phrases like “all-natural.” Our experts can help policymakers and litigators understand why such claims are not only deceptive but are also potentially dangerous, and how they can be stopped.

See our reports on this topic:

Questionable Health Claims by Alcohol Companies (2011)

Why Big Alcohol Can’t Police Itself: A Review of Advertising Self-Regulation in the Distilled Spirits Industry (2008)

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