Marketing to Children

The food industry is extremely competitive. That’s why food companies like McDonald’s, General Mills, and Kraft target children at young ages, to ensure brand loyalty as soon as possible. But this practice is inherently deceptive because young children do not have the cognitive capacity to even understand what marketing is. In response to criticism, the food industry is currently engaged in a clever charade called voluntary self-regulation, a toothless set of rules that has proven for decades to be a dismal failure. Unfortunately the federal government is going along with this non-system.

What can we do about it? Plenty. For starters, we should stop letting industry and policymakers alike scare us into thinking the First Amendment is an insurmountable barrier to regulating advertising. Eat Drink Politics can help you navigate the complex world of food marketing to children and find viable solutions to this predatory practice. We can also provide experts for litigation consulting.


The food movement should learn from the propaganda industry

Earlier this month, the nation’s largest health charity, the Robert Wood Johnson Foundation, announced a $500 million commitment over the next decade to curb childhood obesity, adding to its previous spending of the same amount since 2007. A billion dollars over 18 years is a lot of money. But let’s place it in context: The [...]

Continue reading →

Who is pulling the strings at the School Nutrition Association?

As I wrote in June, a bitter fight erupted in Washington, D.C., when the School Nutrition Association (SNA) — representing the nation’s 55,000 school food professionals — decided to oppose nutrition improvements to federally subsidized school meals, claiming that districts face insurmountable challenges from too many changes happening too quickly. Michelle Obama has made the [...]

Continue reading →

Photo Guide to School Lunch – A Walk Through the School Nutrition Association Expo

I recently attended the annual meeting of the School Nutrition Association, the trade group that represents the 55,000 food service workers who have the thankless job of feeding millions of schoolchildren every day. While there, I tweeted out a few photos I took on the expo floor and I’ve uploaded all 82 of them to [...]

Continue reading →

Have the Feds Made School Food Worse with Government-Approved Junk?

Last week I attended the School Nutrition Association’s annual meeting in Boston, a gathering of the nation’s school food service workers. While most of the controversy lately has focused on the federally-required improvements to nutrition standards for school lunches, getting lost in the shuffle are new standards coming online this fall for school snacks and [...]

Continue reading →

School Food Lobby Flip-flops on Healthy School Lunches

School Nutrition Association includes such Big Food sponsors as PepsiCo, Domino’s and Muffin Town. Perhaps the most visible advocate for improving school food, Michelle Obama is now defending what shouldn’t be such a controversial idea: adding fruits and vegetables to public school lunches. Ask any nutrition expert what foods Americans — especially kids — need [...]

Continue reading →

Join Email List

Speaking Requests

Media Requests

Contact Michele Simon:

Random Ads