Marketing to Children

The food industry is extremely competitive. That’s why food companies like McDonald’s, General Mills, and Kraft target children at young ages, to ensure brand loyalty as soon as possible. But this practice is inherently deceptive because young children do not have the cognitive capacity to even understand what marketing is. In response to criticism, the food industry is currently engaged in a clever charade called voluntary self-regulation, a toothless set of rules that has proven for decades to be a dismal failure. Unfortunately the federal government is going along with this non-system.

What can we do about it? Plenty. For starters, we should stop letting industry and policymakers alike scare us into thinking the First Amendment is an insurmountable barrier to regulating advertising. Eat Drink Politics can help you navigate the complex world of food marketing to children and find viable solutions to this predatory practice. We can also provide experts for litigation consulting.


School Food Lobby Flip-flops on Healthy School Lunches

School Nutrition Association includes such Big Food sponsors as PepsiCo, Domino’s and Muffin Town. Perhaps the most visible advocate for improving school food, Michelle Obama is now defending what shouldn’t be such a controversial idea: adding fruits and vegetables to public school lunches. Ask any nutrition expert what foods Americans — especially kids — need [...]

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Media Coverage for Whitewashed: How Industry and Government Promote Dairy Junk Foods

Following is the media coverage so far for my recent report, Whitewashed: How Industry and Government Promote Dairy Junk Foods. Mother Jones: How the US Government Helps McDonald’s Sell Junk Food Los Angeles Times: Bad government programs watch: Promoting milk as a health food Food Navigator: ‘Dairy junk foods’ under fire in report highlighting dramatic [...]

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Whitewashed: How Industry and Government Promote Dairy Junk Foods

The United States is in the midst of a public health epidemic due to poor diet. While much of the focus has been on obvious culprits such as sugary soft drinks and fast food, dairy foods often get a pass. The dairy industry, propped up by government, has convinced us of the health benefits of [...]

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Big Food Freaking Out Over Fed Up Movie

Am thrilled to be featured in a new powerful film by Laurie David and Katie Couric that features an all-star line-up. If you search for “Fed Up movie” on Google, the first link you see is not the film’s website, but rather a page from the Grocery Manufacturers Association called “Fed Up Facts“. It’s a [...]

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The Fallacy of Marketing “Healthy Food” to Children

By focusing on marketing, Michelle Obama’s Let’s Move campaign won’t save our children’s health Michelle Obama is probably the most popular first lady in recent memory, with approval ratings embarrassingly higher than her husband’s, at least in 2012. She is the picture of health, speaks openly about the challenges of raising two daughters and feeding [...]

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