We know from tobacco and alcohol policy, raises prices though higher excise taxes is one of the most effective strategies for reducing harm. Some advocates and policymakers are proposing taxation on soft drinks to curb consumption. It should come as no surprise that the soft drink industry had launched an all-out counter-offensive. Eat Drink Politics can provide opposition research, talking points, and other resources to counter corporate lobbying. We can also help evaluate readiness to assess if your campaign has sufficient resources to effectively take on this powerful industry.