Targeted Marketing

To sell products, corporations have to segment the market to maximize sales. This is especially true with food and alcohol–both highly competitive industries. It’s important to understand how certain brands are targeted to youth and why, and how other brands are aimed at specific ethnic groups. White males are also a huge demographic, critically important for example, to the beer industry. Eat Drink Politics can help you conduct research to understand how such targeted marketing operates to undermine public health and how to draft feasible policy solutions to counter this exploitative and complex industry tactic.

RECENT BLOG POSTS

Holding Big Food Accountable for False Claims of Responsible Marketing to Children

by Michele Simon and Cara Wilking Looking back at 2013, while the food movement made progress in certain areas (such as school food and GMO labeling), when it comes to exploitative food marketing to children meaningful change remains elusive. Let’s Move director and White House chef Sam Kass recently acknowledged the obvious when he said [...]

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Clowning Around with Charity: How McDonald’s Exploits Philanthropy and Targets Children

New report from Eat Drink Politics exposes McDonald’s charitable activity as a marketing tool to deflect critics Pop quiz: Who do you think funds the hundreds of Ronald McDonald Houses around the nation? McDonald’s right? Sort of, but not really. While McDonald’s gets 100 percent of the brand benefit from Ronald McDonald House Charities, the [...]

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Nutrition Standards Won’t Fix Big Food’s Worst Child Marketing Tactics

Last month, I participated in an important panel at a childhood obesity conference to discuss the current strategy backed by some advocacy groups: asking industry to market “healthier” foods to children. But as Susan Linn and I recently argued, any marketing to children is harmful, regardless of the product’s nutritional content. Instead of begging corporations [...]

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Is a Nutritionism Approach to Marketing to Children the Best We Can Do?

Last week at a childhood obesity conference, I participated in an important panel to discuss what has become a controversial strategy among some advocates for children’s health: calling on industry to market “healthy” food to children. As Susan Linn and I explained in our recent article, any marketing to children is deceptive and harmful; it [...]

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Top 10 Lies Told by McDonald’s CEO at Annual Shareholder’s Meeting

Last week at McDonald’s annual shareholder’s meeting, CEO Don Thompson got caught off-guard when a team of 15 advocates, led by Corporate Accountability International, descended upon corporate headquarters to question the fast food leader’s relentless exploitation of children and communities of color. Read rest at Corporate Accountability International ….

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Contact Michele Simon: michele@eatdrinkpolitics.com

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