Posts Tagged ‘food marketing’

The Wrong Obama Gives Tough Talk on Junk Food Marketing to Kids

Last week Michelle Obama gathered 100 food industry representatives, academic experts and public health advocates for a “summit” at the White House to discuss junk food marketing to children. The event included public remarks by the first lady followed by a closed-door discussion among attendees, ostensibly to come up with some solutions. The first lady’s speech was better than I had anticipated. As someone who was skeptical about Mrs. Obama’s Let’s Move program from the beginning, with good reason as it turned out, I am happy to report she didn’t pull any punches.

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2012: The Year to Stop Playing Nice

Instead of a potentially depressing year-in-review post, I decided to look ahead. (But do see Andy Bellatti’s amusing compilation of 2011 food news.) Given all the defeats and set-backs this year due to powerful food industry lobbying, the good food movement should by now be collectively shouting: I am mad as hell and I’m not going to take it anymore.

If you feel that way, I have two words of advice: get political.

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Interview by Nourish on Food Marketing

The kind folks at Nourish interviewed me recently. Here it is, cross-posted from their site.

How does marketing influence what we eat?

Michele Simon: It’s quite simple. Food companies convince us to buy unhealthy foods with very sophisticated marketing plans that target specific populations, including youth. Companies want to get children hooked on their brands early so that they will win over life-long customers. The industry says we advocates have no “proof” that food marketing influences people’s eating habits, but if marketing didn’t work, why would food companies spend billions of dollars a year doing it?

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