The kind folks at Nourish interviewed me recently. Here it is, cross-posted from their site.
How does marketing influence what we eat?
Michele Simon: It’s quite simple. Food companies convince us to buy unhealthy foods with very sophisticated marketing plans that target specific populations, including youth. Companies want to get children hooked on their brands early so that they will win over life-long customers. The industry says we advocates have no “proof” that food marketing influences people’s eating habits, but if marketing didn’t work, why would food companies spend billions of dollars a year doing it?
