This week, the New York City Board of Health is expected to approve Mayor Michael Bloomberg’s proposal to limit the size of sugary soft drinks. Motivated by rising diet-related chronic diseases (along with healthcare costs), the mayor’s attempt to rein in out of control portion sizes caused quite a media firestorm. Predictably, the soda lobby has come out swinging, complete with an industry front group called, “New Yorkers for Beverage Choices.”
A better name would be, “Soda Pushers for Continued Profits.”
