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What happens when your 6-year-old asks you to look up camels?

I just received the following disturbing email from my friend and colleague, Sarah Mart, research director at Alcohol Justice. It seems that while Joe Camel may be gone, his spirit lives on.

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Why one meat producer says a burger should be as expensive as lobster

Interview with Rod Morrison of Rocky Mountain Organic Meats

Rod Morrison is president of Rocky Mountain Organic Meats, a Wyoming company that produces 100% Certified Organic, pasture raised and finished meats. As a sustainable farmer who understands the realities of meat production, he has an opinion or two about the recent uproar over pink slime. 

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Why the Meat Industry is Freaking Out Over Pink Slime

Read my article for VegNews on why it’s time to pull the curtain back on Big Meat even further.

BPA is FDA’s Latest Gift to Food Industry

In a long-awaited decision, last week the Food and Drug Administration disappointed health advocates once again by allowing Bisphenol A or BPA, a known endocrine disruptor, to remain approved as a chemical additive in food containers such as plastic bottles and metal cans.While the agency says it’s still studying the matter, many groups say the science is clear enough. Read rest at Center for Food Safety…

Pink Slime Outrage is Not a Vegetarian Plot

The debate over the use of so-called pink slime in ground beef, what industry refers to as lean finely textured beef, is heating up. Over the weekend, the meat industry hosted a massive picnic in Iowa (with what else, free burgers) to show its support for Beef Products Inc, maker of the filler. The event was held, fittingly, at the Tyson Events Center.

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BPI’s Response to Outrage over Ground Beef? 3 Governors and a T-shirt

In a surreal press conference yesterday, Beef Products Inc took its best shot at making up for its silence during weeks of public lashing over what has been dubbed “pink slime,” an additive in ground beef made through a high-tech process that BPI invented. (See my previous posts here and here.) The event came in the wake of major grocery chains announcing they would stop selling beef containing the filler.

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McDonald’s Now Using Goats to Exploit Children

by Michele Simon and Kelle Louaillier

To call McDonald’s latest advertising campaign aimed at children cynical doesn’t give enough credit to the fast food giant and its ad agency, Leo Burnett. The company says the new series of ads starting this month is part of McDonald’s “nutrition commitment to promote nutrition and/or active lifestyle messages in 100 percent of its national communications to kids.”

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10 suggestions for female judges for NY Times’ “ethical meat” contest

Yesterday, I wrote about how the New York Times’ contest for meat eaters is great PR for the meat industry. Upon sending that missive to the Times, I had an email exchange with Ariel Kaminer, the paper’s Ethicist columnist, about various aspects of the contest. When I asked why all the judges were male, Kaminer replied that she couldn’t find one female expert in food ethics with a fraction of the name recognition of the men. She argued that the famous male judges would bring far more attention to the contest, and in turn get more people to consider the ethics of meat eating.

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New York Times’ “ethical meat” contest is great PR for meat industry

The New York Times is holding a silly contest for meat-eaters to have their say. Here is my entry.

Was this really a burning problem that needed solving, the lack of justifications to eat meat? What do you suppose has caused America’s love affair with meat in the first place? A rapacious and deceptive industry that has brainwashed people into thinking that life cannot be lived without meat.

It saddens me that given all the pressing problems of our day, many of which caused by excessive meat eating (global warming, contaminated air and water, chronic disease, worker injury, and yes, animal suffering, just to name a few) the Times is promoting such a self-indulgent contest.

I am sure the meat industry is jumping for joy.

Moreover, we don’t need even more ways to polarize people over personal dietary choices. Let’s stop the infighting and focus on the core of the problem: corporate control of the food supply. How about a contest on how to fix that?

A leopard like PepsiCo cannot change its spots

PepsiCo makes money selling salty and sugary foods and whatever the aims it has stated in Performance with Purpose, it cannot get away from this, says Michele Simon.

Read article at The Guardian (UK).