Last week, McDonald’s made national headlines when it announced it had allegedly found a work-around to a San Francisco law designed to curb the predatory practice of using toys to lure kids into a lifetime of fast food. But as I wrote for Grist, I am not convinced McDonald’s convenient trick to charge ten cents instead of give the toy away is actually in compliance.
Marketing to Children
Twinkies for Breakfast? Kids’ Cereals Fail Industry’s own Lame Nutrition Guidelines
Today the Environmental Working Group (best known for its “Dirty Dozen” list of pesticide-laden produce) released a not very surprising report detailing the insane amounts of sugar in children’s cereals. Kellogg’s Honey Smacks, at nearly 56 percent sugar by weight, won the top prize, packing more sugar (20 grams per cup) than a Hostess Twinkie.
Toying with the Happy Meal: Is McDonald’s evading the law?
While most media outlets dubbed it the “Happy Meal toy ban,” the ordinance passed in San Francisco last year didn’t ban anything. The law just placed a few reasonable nutrition guidelines (a maximum of 600 calories per meal and limits on fat and salt, for example) for restaurants using free toy incentives to lure kids into a lifetime of bad eating habits. In a rare victory for children’s health, the bill passed despite heavy lobbying by McDonald’s. Read rest at Grist…
General Mills to Feds (and Kids): Drop Dead
A colleague sent me this hilarious email message from one Tom Forsythe, vice president of corporate communications at General Mills. It seems that the mega cereal company found itself on the receiving end of a barrage of emails complaining about its opposition to the voluntary marketing to children guidelines proposed by the federal government. (I wrote about Big Food’s lobbying assault recently for Food Safety News.) So what else is the maker of Reese’s Puffs and Lucky Charms to do but put its PR machine into overdrive by explaining itself. Here is the company’s pathetic attempt in its entirety.
Interview by Nourish on Food Marketing
The kind folks at Nourish interviewed me recently. Here it is, cross-posted from their site.
How does marketing influence what we eat?
Michele Simon: It’s quite simple. Food companies convince us to buy unhealthy foods with very sophisticated marketing plans that target specific populations, including youth. Companies want to get children hooked on their brands early so that they will win over life-long customers. The industry says we advocates have no “proof” that food marketing influences people’s eating habits, but if marketing didn’t work, why would food companies spend billions of dollars a year doing it?
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Who Put McDonald’s in Charge of Kids’ Health?
When McDonald’s sneezes, the media jumps. Such was the case yesterday when the company announced it was giving the Happy Meal a makeover. Well not really, but that’s how it got reported, because the media loves simple stories. But when it comes to marketing and PR by multinational corporations, nothing is ever that simple.
Junk Food Industry Determined to Target Kids
Last week, as health advocates around the nation raced against a deadline to submit comments to the federal government on food marketing to children, the food industry was busy doing what it does best: Launching a massive PR campaign to undermine anything the feds might dare do to protect children from corporate predatory marketing. What exactly got the likes of PepsiCo, Kraft Foods, and McDonald’s in such a tizzy? You would think, by the tone and fervor of their reaction, that the government was imposing a complete ban on food marketing to children. Read rest at Food Safety News…
My comments on junk food marketing to children
Today is the deadline to file comments with Interagency Working Group on Food Marketed to Children. Industry is fighting back hard. See Marion Nestle’s explanation here and submit your own comments here. This is what I just submitted: (I will be writing more on the industry lobbying soon.)
While I commend the IWG for recognizing that the current industry approach is a complete failure, I do not support the idea of voluntary regulations. The food and media industries have demonstrated time and time again that they cannot be trusted to protect children. The voluntary system has gotten us into this mess, so how could it possibly get us out of it? We need government to step in and do its job to protect children from corporate predatory marketing. It’s time for FTC to stop complaining that it does not have the authority to regulate and ask Congress to fix that problem. It’s also time for the smart lawyers at FTC and elsewhere to come up with feasible solutions that will stand up to First Amendment scrutiny. This can and must be done. Now, before it’s too late.
First Lady Recommends Limiting Screen Time for Children
Food Industry in Europe Engaging in Familiar PR on Marketing to Kids
I just returned from a 2-day meeting in Brussels. I was asked to participate with other experts from around the world (mostly from Europe) to address the problem of cross-border marketing of unhealthy food to children. In the age of satellite TV, the Internet, and other technologies, one country’s standards may be insufficient to protect children from being exposed to junk food marketing. Because the meeting was not open to the general public, I cannot share all of what was discussed (the standards are still in draft form), but I can highlight a couple of presentations made to a larger group of “stakeholders.”
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