Last week, after I declared my refusal to watch the HBO series, “Weight of the Nation,” Marlene Schwartz, of the Rudd Center for Food Policy and Obesity (a group featured in the program) politely suggested that I give all four episodes a chance before I criticize. I did. It was even worse than I feared.
Posts Tagged ‘American Beverage Association’
Buying Silence: Big Soda Takes a Page from Big Tobacco
For years now, numerous commentators (myself included) have made comparisons of the food industry with Big Tobacco. The most recent example should become the poster child for how the most egregious tactics of tobacco companies are alive and well. Last month came the announcement that the American Beverage Association (the lobbying arm of soft drink companies) was donating $10 million to the Children’s Hospital of Philadelphia.
Soda giants team up for school vending PR campaign
This revealing March 9th Ad Age article describes how soft drink giants Coca-Cola, PepsiCo, and Dr Pepper Snapple Group have teamed up to run ads showing off about how they are removing sugary soft drinks from schools. The companies claim an 88% decrease in calories since 2004, but some experts are skeptical about the health impact.
And the timing of the ad campaign seems awfully suspicious, as Ad Age notes:
While the school initiative was in place well before the industry was put on the defensive against the proposed taxes, the promotion of the program is certainly well-timed. New York Gov. David Paterson has called for a one-cent-per-ounce tax on sugar-sweetened beverages, while Philadelphia Mayor Michael Nutter last week proposed a two-cent-per-ounce tax on sugary beverages.
The soft drink industry certainly knows how to deflect attention and confuse the issues. Calling their latest “initiative” (is anyone else sick and tired of hearing that word?), “Clear on Calories,” Big Soda seems to think that placing calorie numbers on the front of beverage containers and vending machines equals good nutrition and “has painted the voluntary commitment as an answer to First Lady Michelle Obama’s call to eradicate childhood obesity.” Funny, I don’t remember seeing anything about soda calorie labels in the First Lady’s program.
The ever-ready with a quote PR guy Kevin Keane, of the American Beverage Association (i.e., lobbying trade group) explains: “These are the fiercest rivals you’re going to get. But our companies felt [the campaign] was the strongest way to convey what they’d done and that they’d done it together.” How warm and fuzzy. Of course, these same companies have been lobbying together for years to undermine school nutrition policy, so this teamwork is really nothing new.
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