Last week the Federal Trade Commission released its follow-up report on how the food industry markets to children. The media spin is mostly about reduced expenditures, which could be good thing. But is it for real? I asked Bruce Bradley, who worked for fifteen years as a marketer at companies like General Mills, Pillsbury, and Nabisco. He has a different interpretation of what’s going on.
Archive for December, 2012
Feds’ Nutritionism Approach to Food Industry “Progress” on Marketing to Children – Q&A with registered dietitian Andy Bellatti
Last week the Federal Trade Commission released its follow-up report on how the food industry markets to children. The agency praised companies for minor improvements in the nutritional profile of some products aimed at children. I asked registered dietitian Andy Bellatti for his take on the FTC’s approach.
Newtown Massacre as a Public Health Failure—and Opportunity
By Nicholas Freudenberg* and Michele Simon
While the nation grapples with how 27 lives were lost in small-town America last Friday, the bigger question is, how are so many lives lost all year around in cities big and small? The public health profession – whose primary aim is prevention – is at least partly to blame for the nation’s failure to address gun violence.
USDA Bowing to Meat Industry Pressure on School Lunch? Guest Post by Amie Hamlin
The recent announcement by USDA that the agency is relaxing (for now) its new limits on meat and grains has garnered mixed reactions from advocates. Some such as Bettina Siegel say the flexibility is needed while others such as Marion Nestle are calling out the politics. I asked Amie Hamlin, executive director of the New York Coalition for Healthy School Food, for her reaction. Hamlin’s group has been pushing for more plant-based options in New York schools for years and knows the issues well. – MS
How Your City Can Push Back Against Fast Food
Last week, the National League of Cities, which represents over 19,000 cities, villages and towns, hosted its annual meeting in Boston, with one of its three aims to “strengthen neighborhoods and families.” What better way to accomplish that goal than to challenge fast food’s influence in their communities? While a couple of conference sessions featured First Lady Michelle Obama’s Let’s Move! program, missing from the agenda was the role fast food plays in communities. That’s why Corporate Accountability International released a report and action guide earlier this year called “Slowing down fast food: A policy guide for healthier kids and families” – to fill this void. Read rest at Corporate Accountability International…
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