Last week retail behemoth Walmart announced a $1.01 million donation to Milwaukee-based Growing Power, a well-known nonprofit whose founder Will Allen has gained much accolades for his hard work to bring local, healthy food to low-income areas.
Archive for 2011
General Mills to Feds (and Kids): Drop Dead
A colleague sent me this hilarious email message from one Tom Forsythe, vice president of corporate communications at General Mills. It seems that the mega cereal company found itself on the receiving end of a barrage of emails complaining about its opposition to the voluntary marketing to children guidelines proposed by the federal government. (I wrote about Big Food’s lobbying assault recently for Food Safety News.) So what else is the maker of Reese’s Puffs and Lucky Charms to do but put its PR machine into overdrive by explaining itself. Here is the company’s pathetic attempt in its entirety.
ConAgra Sued Over GMO ‘100% Natural’ Cooking Oils
If you use Wesson brand cooking oils, you may be able to join a class action against food giant ConAgra for deceptively marketing the products as natural. These days it’s hard to walk down a supermarket aisle without bumping into a food product that claims to be “all-natural.” If you’ve ever wondered how even some junk food products can claim this moniker (witness: Cheetos Natural Puff White Cheddar Cheese Flavored Snacks – doesn’t that sound like it came from your garden?) the answer is simple if illogical: the Food and Drug Administration has not defined the term natural. Read rest at Food Safety News.
Interview by Nourish on Food Marketing
The kind folks at Nourish interviewed me recently. Here it is, cross-posted from their site.
How does marketing influence what we eat?
Michele Simon: It’s quite simple. Food companies convince us to buy unhealthy foods with very sophisticated marketing plans that target specific populations, including youth. Companies want to get children hooked on their brands early so that they will win over life-long customers. The industry says we advocates have no “proof” that food marketing influences people’s eating habits, but if marketing didn’t work, why would food companies spend billions of dollars a year doing it?
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Safe, Organic Animal Foods Too Expensive? Eat Less
Why the Meat Industry Sells Salmonella
Who Put McDonald’s in Charge of Kids’ Health?
When McDonald’s sneezes, the media jumps. Such was the case yesterday when the company announced it was giving the Happy Meal a makeover. Well not really, but that’s how it got reported, because the media loves simple stories. But when it comes to marketing and PR by multinational corporations, nothing is ever that simple.
Junk Food Industry Determined to Target Kids
My comments on junk food marketing to children
Today is the deadline to file comments with Interagency Working Group on Food Marketed to Children. Industry is fighting back hard. See Marion Nestle’s explanation here and submit your own comments here. This is what I just submitted: (I will be writing more on the industry lobbying soon.)
While I commend the IWG for recognizing that the current industry approach is a complete failure, I do not support the idea of voluntary regulations. The food and media industries have demonstrated time and time again that they cannot be trusted to protect children. The voluntary system has gotten us into this mess, so how could it possibly get us out of it? We need government to step in and do its job to protect children from corporate predatory marketing. It’s time for FTC to stop complaining that it does not have the authority to regulate and ask Congress to fix that problem. It’s also time for the smart lawyers at FTC and elsewhere to come up with feasible solutions that will stand up to First Amendment scrutiny. This can and must be done. Now, before it’s too late.
Oregon Humane Society Responds to Egg Industry Deal
After my article, Who Really Benefits from the Egg Industry Deal? was posted today, I received the following email message from Sharon Harmon, executive director of the Oregon Humane Society in response. She has given me permission to post it here.