Today is the deadline to file comments with Interagency Working Group on Food Marketed to Children. Industry is fighting back hard. See Marion Nestle’s explanation here and submit your own comments here. This is what I just submitted: (I will be writing more on the industry lobbying soon.)
While I commend the IWG for recognizing that the current industry approach is a complete failure, I do not support the idea of voluntary regulations. The food and media industries have demonstrated time and time again that they cannot be trusted to protect children. The voluntary system has gotten us into this mess, so how could it possibly get us out of it? We need government to step in and do its job to protect children from corporate predatory marketing. It’s time for FTC to stop complaining that it does not have the authority to regulate and ask Congress to fix that problem. It’s also time for the smart lawyers at FTC and elsewhere to come up with feasible solutions that will stand up to First Amendment scrutiny. This can and must be done. Now, before it’s too late.