How a PepsiCo flavor partner fooled Wall Street and the press

The food and beverage giant’s new sweetener causes confusion with claims of FDA approval

For years, the processed-food industry has searched in vain for a low-calorie sweetener that actually tastes good, let alone one that retains the flavor profile of the underlying product. In 2010, the food and beverage giant PepsiCo formed an agreement with the flavor company Senomyx to “focus on the discovery, development and commercialization of sweet enhancers and natural high-potency sweeteners.” That partnership appears to be paying off; there is tremendous profit potential for both companies, given the recent dips in soda sales. Which makes the deceptive nature of a recent press release that much more troubling. Read rest at Al Jazeera America …

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Contact Michele Simon: michele@eatdrinkpolitics.com

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