By Jason Blanchette and Michele Simon
Overconsumption of alcohol remains the third largest cause of preventable death in the United States, causing roughly 88,000 Americans to die prematurely each year. Moreover the costs of alcohol problems to society top $200 billion annually. The alcohol industry, in attempting to deflect blame away from its incessant and exploitative marketing practices, especially to youth, loves to keep the focus on illegal activities such as drunk driving. (Never mind that most alcohol harm stems from disease, crimes, and other forms of injury.)