It’s hard not to overuse the descriptor Orwellian, but the food industry often leaves me no choice. This story in Brandchannel explains how Kraft Foods is “supporting” community gardening through its Triscuit crackers. As the article describes:
Kraft is making an unusually large commitment to the concept of home farming by offering free basil and dill herb seed cards on four million Triscuit boxes. The brand is also sponsoring an educational website with a wealth of information on how to start a home garden and how to find local community farms.
Even more scary, the phrase “community farms” links to a Kraft web page that invites us to “join the movement” of “home farms” (a phrase new to me) and claims to be partnering with a nonprofit called Urban Farming. No wonder, since their supporters include other massive members of Corporate America such as Home Depot and Starbucks.
Where to even begin? A multinational food conglomerate promoting community gardening? That’s like the WTO promoting local currency. Seeds with your Triscuits? Is Kraft really the best source for seeds?
And let’s take a gander at the food ingredients in a Triscuit cracker, shall we? Here: WHOLE WHEAT, SOYBEAN AND/OR PALM OIL, MALTODEXTRIN, SALT, SPICES (INCLUDES ROSEMARY), MONOSODIUM GLUTAMATE (FLAVOR ENHANCER), ONION POWDER, NATURAL FLAVOR, OLIVE OIL.
Funny how there are no instructions on Kraft’s “home farming” website about exactly how one can grow maltodextrin or monosodium glutamate or even onion powder or palm oil (and/or soybean oil) in one’s backyard. But hey, free seeds could get the company to move those four million cracker boxes faster, not to mention garner some positive PR.
This just in: My friend (upon seeing the story) wants to know: But how do I grow Triscuits?
