Short answer: Next to nothing.
With the nation finally waking up to the sad reality that truly healthy food doesn’t come in a box, food manufacturers are desperate to keep shoppers fooled into thinking highly processed food products are good for them. How do companies get away with this? Because the federal government lets them.
But it’s not for a lack of trying.
Last week, Monster Beverage filed an unusual lawsuit against the San Francisco City Attorney’s office to stop an attempt to place restrictions on the company’s highly caffeinated and potentially harmful products aimed at youth. This aggressive move is a form of backlash against using the legal system to hold the food and beverage industry’s accountable for deceptive marketing practices.
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Thanks to an increasing awareness of where food comes from and its impact on our health, shoppers are becoming more discriminating, especially when it comes to processed foods. In response, many product manufacturers, fearful of losing customers, are slapping the “natural” label on foods that are anything but.
Read rest in Functional Ingredients magazine.
In August, I reported on a lawsuit against ConAgra for deceptive labeling of its Wesson brand of cooking oils as “natural.” The case alleges that the products contain genetically-modified organisms (GMOs), which are not by any stretch of the imagination, natural. A similar case was recently filed in California (by the same class action firm – Milberg) against Frito-Lay — the snacks division of food and beverage giant PepsiCo.
